10% of all profits will be donated to the IAPF, here is information about this worthy foundation, directly from their website:
The mission of the IAPF is Wildlife Conservation through direct action.
IAPF develops, implements and manages:
- Anti-poaching ranger training
- Conservation security plans
- Anti-poaching operations
- Wildlife crime information systems
- Specialist technology and systems for anti-poaching operations
- Field equipment procurement and supply